SPAR, one of the world’s leading retail organisations, has chosen our sister company Doohlabs to help build its international retail media ecosystem. With the help of Doohlabs' In-Store IMPACT platform, SPAR countries can monetize their valuable audiences for advertisers and automate key retail media operations.
Operating over 13,900 stores across 48 countries, SPAR countries create a retail media network that serves local advertisers’ needs and SPAR International drives retail media development across continents, offering services to national organizations and coordinating collaboration with international brands.
In-Store IMPACT provides SPAR with the tools to create audience segments, sell media across multiple channels, and deliver targeted campaigns at the right time to the right audience.
In-Store IMPACT provides SPAR with the tools to create audience segments, sell media across multiple channels, and deliver targeted campaigns at the right time to the right audience. For Doohlabs, this partnership marks a significant milestone, recognizing the long-term work in in-store retail media and proving the scalability of the platform for even the largest global retailers.
Retail media is a rapidly growing marketing trend that is reshaping the industry, as retailers launch their own media businesses. Retailers enjoy unique competitive advantages as media owners: deep insight into consumer buying behavior, the ability to reach shoppers at the moment of purchase, and the capability to deliver detailed sales impact reporting to advertisers.
Finnish retailers have been pioneers in developing in-store retail media, particularly in physical retail environments. Doohlabs' international success continues this strong legacy. In-Store Impact platform is already in use by retail chains across multiple continents. In Finland, Sweden, and the surrounding region, Craneworks and Doohlabs continue together in building some of the world’s most advanced in-store retail media networks.
---
Read more from SPAR’s press release
