The Craneworks Multisensory hub is a solution for controlling image, sound, light and smells that sells and markets your products through the overwhelmingly effective means of Neuromarketing or, more familiarly, Sensory Marketing. The sensory hub is by far the most effective marketing tool and way of implementing promotional sites, as it influences the customer's purchasing decision through all the main senses, just when the customer is in the store in the purchase mode.
By advertising through the Multisensory hub, you can increase sales of your products by several hundred percent at best. Sensory influence is the most effective way to influence a client’s feelings and desires.
In trading environments, the customer's purchasing behavior is influenced in established ways. for example, with separate picture or sound solutions. The Multisensory hub combines all the most important organoleptic marketing tools into one complete solution.
The multi-sensory center strongly influences emotions and shopping behavior because Image, sound, smells cover 150/200 points of the entire human sensory field.
Pop-up promotions and product demonstrations generally do not utilize a holistic sensory experience. The automated sensory hub captures the customer very effectively. Sound, Image and Fragrances complement each other and the light-dominated milieu and branding provide an effective way to influence, advertise and sell.
In the background, intelligent Experience Management software controls the whole and produces a synchronized multi-sensory experience.
Content production and consulting for the sensory center
We also offer sensory center content production and consultation to our clients because we want to ensure the full effectiveness of emotional impact. The content production of the sensory center is special because the experience is the sum of many different senses and materials and they should all be designed to support each other, in which case the desired impact on the customers is maximal. We produce images, sound, music, scents, and various programmed lighting situations for the sensory centers. The display material can also be an automated Html5 template that presents the content as desired by the customer and controlled by the customer's data.
Multisensory Hub Models
Craneworks offers ready-made solutions for all kinds of trading and entertaining environments from small pop-up stores to flagship stores and enterprise level experiences.
Small popup or shelf end
Size S
A small sensory hub is, for example, a sensory center coming to the shelf end of a super or hypermarket or to a promo place, which is delivered as a ready-made packaged solution.
Size S Multisensory hub contains:
1 display
2 IP speakers
1 fragrance machine
1 individually controlled light surface
Uses for Size S hubs:
Product purchases for shelf ends
Small promotion places
Product presentation places
Exhibition stands
Pop-up points
As part of the store's environment and furnishings
Restaurants
Cinema lobbies
Cafes
Big Multisensory hub
Size M
The big sensory hub is a big, impressive sensory center implementation coming to the department of the supermarket or hypermarket, which works as a ready-made solution.
Size M Multisensory hub contains:
1-2 display screens
4-8 IP speakers
1 fragrance machine
2 individually controlled light units
Uses for Size M hubs:
The sensory center of the entire department
Big promotional locations
Big product presentation points
Large expobooths
Pop-up stores
Shop in shops
Larger restaurants
Cinema lobbies
Museums
Flagship Store
Size L
When you need a holistic sensory experience in a flagship store, supermarket or hypermarket, showroom or similar large space, we design it as a turnkey solution tailored to you.
In this option, there is no limit to the number of devices connected to the experience management system, and as many displays, lights, speakers and fragrance machines as possible can be connected to the system. the system can be enriched with system integrations and various customized special content according to the customer's needs.
Uses for Size L hubs:
Flagship stores
Supermarkets
Hypermarkets
High end fashion stores
Multisensory restaurants
Showrooms
Restaurant hubs
Bowling alleys
Cinemas
Custom Enterprise Experience
Size XL
When you need a holistic sensory experience for a stadium, shopping center, entertainment center, casino, exhibition center or other similar space, we design it as a turnkey solution tailored to you.
This option has no limit to the number of devices connected to the experience management system, but can display as many displays, lights, speakers, and fragrance machines as desired and enrich the system with AV matrixes, system control panels, system integrations, and a variety of other customized content.
Uses for Size XL hubs:
Stadions
Casinos
Shopping centers
Exhibition centers
Sport & entertainment centers
Cruise ships
Airports
Movie multiplexes
Amusement parks
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