What’s up in In-Store Retail Media

In-Store Retail Media is experiencing tremendous growth as a phenomenon. New Retail Media networks are emerging almost daily, and the field is constantly changing and evolving. Here, you can follow news and events from around the world related to the In-Store Retail Media phenomenon.

How Instacart is using partnerships, AI and creativity to redefine retail media

Decision Marketing

Tesco unveils AI creative tool in retail media upgrade

JCDecaux Launches Retail Signage Unit

ACCESS Newswire

Loblaw Advance(TM) Partners with STRATACACHE to Significantly Expand In-Store Digital Screen Network

Announced during Advertising Week in New York, NY, STRATACACHE will invest in building and connecting cutting-edge digital screens to operate within the Loblaw Advance™ retail media network.

Mas Market Retailers

Love’s debuts retail media network

In-store retail media could be the ace up grocers’ sleeves against Amazon

Digital Signage Pulse

Grocery TV says its in-store retail media platform surpasses 6,500 stores

Chain Store Age

Albertsons extends retail media network via new partnership

The grocery conglomerate’s Albertsons Media Collective retail media arm is partnering with advertising technology provider Perion Network Ltd. to give advertisers the ability to activate against Albertsons’ purchase-based first-party audiences across Perion's display and digital out-of-home (DOOH) formats.

Kroger debuts managed service offering for retail media advertisers

The Kroger Co. is launching a suite of managed services to assist advertisers on its retail media network that don’t have dedicated programmatic teams.

Content tips

In-Store retail media

Monetize your in-store audiences

Sensory marketing

Direct route into human emotions and imagination

Digital Signage Audit

Free audit to help you on developing your DS network

Even more news

Supermarket News

Grocery Guys: Where’s the magic in retail media?

Ad Market Shift: DooH and Retail Media Go Big

India’s Leap into Contextual Signage

Why marketers still struggle to capitalize on in-store retail media

German retail body unveils digital instore advertising framework

Dive Brief Google grows stake in retail media advertising with Criteo partnership

MetaRouter’s new CEO thinks he’s cracked retail media’s hardest problem

Retail Media on Pace for $300B by 2030, Omdia Says – But Only Five Percent in Stores

Let's DOOH This, by Smartify, Episode 2: DOOH and the Evolution of Real Estate Marketing

NRF 2025: Retail's Big Show Europe

Europe's premier retail gathering will take place in Paris from 16 to 18 September 2025.

Walmart advertising revenue surges 46% amid economic pressures

BP joins Axonet retail media network

How experiences turn in‑store retail media into real results

Why Ace Hardware Says Being a ‘Late Mover’ to Retail Media is a Benefit

Ace Hardware debuts retail media network

Instore Retail Media: Study Proves Impact of Digital Signage

MARKETING-INTERACTIVE

AEON BIG appoints Retail Media Network to expand in-store advertising presence

Retail TouchPoints

Retail Media’s Measurement Problem

Internet Retailing

INSTORE Formats, channels and technologies bringing instore retail media to life

Home Depot Expands Retail Media to Non-Endemic Ads via Yahoo DSP

European retail media partnerships deepen as standardization gaps persist

Unraveling Retail Media: The $63 Billion Shift Redefining Modern Advertising (White Paper)

Parker’s launches retail media network with Axonet

Internet Retailing

TikTokification PART 2 – what retail media can learn from the new rules of content and commerce

Digital Signage Pulse

Dentsu vet Brian Monahan hired to lead retail media at Albertsons

Convenience Store News

Tuning In to In-Store Media

Internet Retailing

ANALYSIS Does digital instore media really move the needle?

In-store ads spark curiosity—and if done right, conversion

Retail TouchPoints

Leveling the Playing Field: How Smaller Retail Media Networks can Win Big with First-Party Data

Progressive Grocer

Food City Boosts In-Store Retail Media

The smart TV OS shake-up - Amazon, Walmart, and the coming age of shoppable media

New data from Omdia reveals that the US market for smart TV operating systems is about to undergo significant changes in 2025.

IAB Europe releases updated retail media definitions for European markets

European retail media partnerships extend as measurement challenges persist

Internet Retailing

TikTokification: what retail media can learn from the new rules of content and commerce

What Albertsons is looking to learn from its test run of in-store digital displays in two markets

Internet Retailing

Retail Media Instore Report 2025

Key Takeaways From Power Up: Retail Media

Retail Media is opening doors across the globe, so Power Retail assembled experts and brands for a full day summit on demystifying this exciting new opportunity for Australian Retail.

Progressive Grocer

How 2 Large Retailers Approach In-Store and Out-of-Store Retail Media

The Retail Media Reckoning: Why Incrementality Is The Metric That Matters

With a growing array of platforms and channels competing for consumer attention, advertisers have been increasingly looking for ways to understand which ads and placements drive engagement and sales...

Kroger extends retail media network to in-store screens

Albertsons Unveils In-Store Digital Display Network with Stratacache

Heading Into Cannes, Retail Media Faces a Reckoning

Healthcare: PRN partners with Quest Diagnostics

Retail media’s top 10 networks: who’s shaping this $100bn ad frontier?

Little Black Book

Dentsu Sets Sights on Transforming Retail Media with Co-op

Cotswold Outdoor Group launches retail media network

Unlocking the Six Stages of Retail Media: A Roadmap for Retailer Success

Retail media is evolving from a trend to a transformation. As more retailers look to optimize consumer engagement and monetize their digital and physical touchpoints, understanding how to build and scale a retail media network (RMN) is critical.

Ad revenue grows at Target as Roundel stays insulated from broader retailer struggles

5 challenges commerce media networks face when scaling

McKinsey & Company

The evolution of commerce media: Navigating a new era in advertising

‘No longer just for retail’: Experts on retail media’s new frontiers

Internet Retailing

OPINION The seven challenges shaping retail media in 2025

Unexpected jargon in the bagging area? Your no-nonsense A to Z of all things retail media

Mythbusters: Retail media networks aren’t immune to the pitfalls of programmatic media buying

GSTV Aims to Drive Retail Media Growth Under New Owner MidOcean Partners

DigitalSignageToday.com

SPAR partners with Doohlabs to build a multi-country in-store retail media network

Progressive Grocer

The Quest to Measure In-Store Retail Media

Iceland bolsters retail media offering through new partnership

Exclusive: Frasers Group CCO on retail media launch, brand partnerships and membership roll out

More Than A Buzzword: The Evolution Of Retail Media

‘It’s hitting a tipping point’: why the store is retail’s next big media channel

C-Store Retail Media Networks No Longer a Matter of ‘What If’

Google Debuts New AI Tools and a Retail Media Solution in DV360

Retail Is Becoming the New Media Frontier

CVS’s retail media boss wants to turn 9,000 stores into a data-driven media giant

Supermarket News

7-Eleven pushes customers to try innovative products with its retail media network

Advertisers Can Now Measure In-Store Ads Across Grocery Retailers

Retail TouchPoints

C-store Operator EG America Rolls Out Full-Funnel Retail Media Network

The transaction is the new cookie: why retail media is poised to eat adland

3 Ways Meta Is Going After Retail Media Budgets

How Albertsons is Measuring the Value of its Media Collective

InternetRetailing

Is in-store retail media just another version of digital-out-of-home advertising?

Shopper Media Reality: Why It’s Time to Rethink In-Store Networks

Progressive Grocer

Northeast Grocery Ramps Up In-Store Media With Grocery TV Partnership

Walmart expands fuel and convenience footprint—and its retail media potential

How Nordstrom uses in-store displays and social content to build its retail media business

How smaller retail media networks are stepping out from the shadow of Amazon and Walmart

The Retail Media Boom Is About To Shift Gears

The next wave of retail media growth will expand beyond online channels to harness the power of in-store moments and digital out-of-home (DOOH) technology.

Spectrio Launches RMN Gateway to Turn In-Store Digital Signage Screens into Revenue-Generating Assets

New system connects retailers to the broader programmatic advertising ecosystem, enabling monetization of in-store digital touchpoints.

Instacart’s Smart Grocery Cart Ads Are Out of Pilot

Bunnings pitches advertisers a new retail media network

How the largest retail media networks are stacking up

The future of retail media networks: Here’s what the numbers say

Heidia: Home of Retail Media

Grocery Gazette

Iceland embarks on rapid retail media expansion drive

Retail media networks want to be known as media companies now

Walmart touts new tech, revenue streams, amid headwinds

New Retail Media Network AVC experience+

Australian Venue Co. has debuted new technology partnerships with Zitcha, Mercato, and Perion aimed at enhancing its Retail Media Network, known as AVC experience+.

Opinion: Retail Media and OOH Make the Perfect Partners

Retail media outlook: $3bn market, race for scale and 50% inventory surge forecast as big guns resist standardisation, Amazon wedges broader BVOD market

Australia Post launching retail media network

Australia Post is launching its first in-store retail media network, in partnership with oOh!media’s retail marketing arm, reo.

Retail media networks are becoming a bigger part of the Super Bowl advertising puzzle

Chain Store Age

Giant Eagle links retail media network to in-store TVs

Retail Media Community

Retail Media - underused - and the most effective of all media channels according to academic research

A study published last year on media channel optimisation - "Effects of Ad Media Channel Combinations on Brand Performance" - proves beyond doubt that Retail Media delivers better brand building outcomes than all other media channels – and that it is used far too infrequently.

Retail TouchPoints

In-Store Retail Media Flexes to Move Beyond Digital Screens

Digital Signage Pulse

DPAA member profile: Alchemy Media’s first Digital Retail Network

Retail chain WHSmith brings first airport ad network into the specialty retail media race

Grocery Retail Media - A Launchpad For New CPG Products

Global Travel Retail Magazine

WHSmith launches first in-store travel retail media network

North American travel retailer WHSmith has partnered with commerce media company SMG to create what it says is the first travel-focused, in-store Retail Media Network (RMN) in North America.

Walgreens’ ill-fated Cooler Screens partnership reveals in-store retail media challenges

Mediocre technology and outdated store infrastructure doomed Walgreens’ partnership with smart screen provider Cooler Screens, according to a Bloomberg report.

Stay tuned for more news