Let’s say that our daily sensory activity makes up a total of 200 points. Of these points, each sense represents a proportion of its weight. The essence of sensory marketing is to appeal to multiple senses simultaneously - the more points filled, the better the chances of achieving the desired customer behavior.
![](https://cdn.prod.website-files.com/59f21ef0d452890001aff005/61b79b92afef934c454860bc_sense-icon-vision.png)
Sight
The most dominant sense in everyday human life, accounting for 58 points of our daily sensory activity.
To note: Sight is the most overloaded sense, and there is constant competition for its attention. Moving image is the most effective way to capture the eye. Clear, easy-to-read images speed up the message processing.
Solution: BCN Digital Signage Displays
![](https://cdn.prod.website-files.com/59f21ef0d452890001aff005/61b79b91931d4ca9f214ef40_sense-icon-hearing.png)
Hearing
The second most used route to customer awareness. It accounts for 45 points of our daily sensory activity.
To note: Audio can be used to create a unique and distinctive atmosphere in any space. Audio has a positive impact on sales and brand image.
Solution: Digital Signage Audio
![](https://cdn.prod.website-files.com/59f21ef0d452890001aff005/61b79b9132c408227bb2e14b_sense-icon-scent.png)
Smell
After sight, the most dominant sense, accounting for 47 points of daily sensory activity.
To note: we react emotionally to smells. Smells go directly to the areas of our brain corresponding to emotions and memories, without rational processing. Smells affect us largely unconsciously.
Solution: Scent marketing
![](https://cdn.prod.website-files.com/59f21ef0d452890001aff005/61b79b91df1acdf41483dd64_sense-icon-feel.png)
Touch
The least used sense, making up 15 points of our daily sensory activity.
To note: Unlike our other senses, touch is a direct sense, meaning that consumers can only feel what is in their immediate vicinity.
Solution: product packaging design, material choices and size. Touch screens and haptic display solutions.
![](https://cdn.prod.website-files.com/59f21ef0d452890001aff005/61b79b912ee7093aba16012c_sense-icon-taste.png)
Taste
Scores 35 points on our daily sensory activity.
To note: The sense of taste is closely linked to the sense of smell. We cannot accurately distinguish flavors without interaction of smell.
Solution: Tastings, scent marketing