In our video, we explore how we believe retail media will evolve in the Nordics and how we plan to further develop our collaboration so that as many of our clients as possible can gain the best benefits and practical insights for their marketing.
Vision and the Path Forward
Our vision is clear: we want to build an open, smart, and networked retail media ecosystem that supports our clients’ success. This means combining expertise, tools, and data in a way that allows our clients to seamlessly apply them in their marketing efforts.
The Power of Networks
We believe the future of retail media lies in open networks. These networks can connect with each other to form larger ecosystems, creating new opportunities and synergies for all participants. This is not just theory – it is the path to more effective and impactful marketing.
Automation and Its Potential
Automation is a key driver in the development of retail media. It enables more precise targeting, efficient process management, and real-time responses to market changes. In the future, automation will play an increasingly central role in our clients’ day-to-day operations, and we aim to support them on this journey.
Collaboration Cornerstones – Including Samsung
One of the four key elements of our collaboration is Samsung. Our partnership adds value for our clients and enables innovative solutions to be leveraged in retail media.
Pioneering Work and Pride in Our Achievements
Finally, we want to acknowledge the pioneering work we have done in developing retail media in the Nordics. Our collaboration and innovation have marked a significant step forward in the industry, and we are proud of what we have achieved together with our clients and partners.
The development of retail media is only beginning, but together we can build something greater – an open, networked, and automated ecosystem that brings tangible benefits to our clients today and in the future.
