In-store retail media

Guide to in-store retail media

Our sister company, Doohlabs, has been a pioneer in the field of in-store retail media both internationally and in the domestic market for years. They have condensed the insights and knowledge gained over the years into this guide to in-store retail media.
The guide includes information on:
  • What retail media is and how in-store retail media differs from online.
  • How in-store retail media is practically executed.
  • The types of technologies and capabilities your organization needs to initiate retail media.
  • How to organize media sales.
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