While the big international players were the ones to kick off the game, the Nordics are catching up quickly. Finland is a forerunner in the field and leads the charge beyond the domestic borders. And no wonder! In a country where both retailers and advertisers struggle with low margins, retail media campaigns boast margin growth up to 75-85%. A massive impact with minimal effort.
Craneworks, Doohlabs, Aller and Samsung have formed a powerful alliance to guide both Nordic retailers and advertisers on how to reap the benefits of retail media.
Join us for this video series explaining the what, the why, and the how of Nordic retail media. Industry experts will share concrete insights on how to make the most of your marketing budget in a changing media landscape, shaped by evolving consumer behaviors and data-driven strategies.
